Making the right financial decisions starts with accurately measuring price elasticity — how demand responds to price changes. There are three key approaches:
- Expert Opinion : Industry professionals use experience and market knowledge to estimate price sensitivity.
- Pricing Surveys : Structured surveys assess consumer willingness to pay.
- Leveraging Data :
1. Using transactional data and regression techniques to measure price elasticity with precision.
2. We’ll also introduce the hedonic price model, which factors in external influences other than price.
3. Reinforcement learning, which continuously optimizes pricing based on market response.
Our focus for this session is on leveraging transactional data and regression analysis to determine price elasticity, ensuring precise and actionable pricing strategies.
Attending this webinar will equip you with the skills and knowledge (with tools like Excel and Power BI) to make more informed, data-driven pricing decisions that can significantly impact your business’s bottom line.
Reserve your spot today, transform your approach to pricing and become more profitable.
- Speakers: Georges Copetinas & Pieter Jansen
- Date: 13 March
- Time: 10:00 (UTC+2)
Looking forward to seeing you there!
