Ignite your digital transformation with Sparkle and Start IA

Are you looking to integrate Artificial Intelligence (AI) into your business but don’t know where to start? Sparkle, an officially approved Start IA partner, is here to guide you. Whether you are based in Wallonia or Brussels, the Start IA programme helps you explore, plan, and launch AI projects with expert support and public funding tailored to your region.

What is Start IA?

Start IA is a regional initiative that supports companies in the early stages of their AI journey. It offers access to qualified experts, financial aid, and structured support—making AI more accessible and impactful for both SMEs and public organizations.

Start IA in your region: Wallonia or Brussels

Wallonia (DigitalWallonia.be & Digital Agency)

The Start IA programme offers financial support covering part of the costs related to the support and initial implementation phases of your AI project. This funding is designed to reduce risk and upfront investments, and may include:

• The Digital Agency finances your project up to 70% for the private sector, i.e. aid worth 3.500 € and 100% for the public sector, i.e. aid worth a maximum of 6.050 €.
• The support missions represent 45 hours of service by AI experts. They are spread over a maximum period of 3 months.

This way, SMBs can start their digital transformation with confidence and focus their resources on the long-term benefits of AI.

More information on this subject is available on the Digital Wallonia website 

Brussels (Sustain.brussels)

• Access to funding : Start IA makes it easy to obtain grants to launch or accelerate your artificial intelligence projects. The Brussels Region provides grants of up to €10,000 to launch or accelerate AI projects. The project duration must not exceed 15 months.
• Qualified expertise : Authorized partners, like Sparkle, are selected for their technical skills and experience in delivering AI projects.
• Personalized support : The program offers follow-up adapted to the needs of each company, to move from the idea to the concrete project.
• Networking : You benefit from a dynamic ecosystem, bringing together many public and private players, promoting innovation and collaboration.

More information on this subject is available on the Sustain.Brussels website 

Why choose Sparkle?

As an approved partner in both regions, Sparkle offers:

• Recognized expertise : Our team is made up of specialists in AI, data management and innovation consulting.
• Comprehensive support : We support you every step of the way, from identifying opportunities to putting the solution into operation.
• A responsible approach : We are committed to developing ethical and sustainable solutions that respect your data and your environment.
• A relationship of trust : As a Start IA approved company, we benefit from a quality label that guarantees our seriousness and commitment to our customers.

Ready to launch your AI project?

Contact us now to find out how Sparkle and Start IA can bring your ideas to life and transform your business with artificial intelligence—whether you’re in Wallonia or Brussels.