{"id":11511,"date":"2025-02-04T10:26:27","date_gmt":"2025-02-04T09:26:27","guid":{"rendered":"https:\/\/sparkle.consulting\/?p=11511"},"modified":"2026-07-09T18:07:55","modified_gmt":"2026-07-09T17:07:55","slug":"webinar-pricing-strategy","status":"publish","type":"post","link":"https:\/\/sparkle.consulting\/nl\/webinar-pricing-strategy\/","title":{"rendered":"Webinar: pricingstrategie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11511\" class=\"elementor elementor-11511\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a861a6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a861a6c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f5912a\" data-id=\"3f5912a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4eabaf elementor-widget elementor-widget-text-editor\" data-id=\"f4eabaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-olk-copy-source=\"MessageBody\"><p data-renderer-start-pos=\"1\">De juiste financi\u00eble beslissingen nemen begint met het accuraat meten van prijselasticiteit: hoe de vraag reageert op prijswijzigingen. Er zijn drie kernbenaderingen:<\/p><ul><li data-renderer-start-pos=\"162\">Expertoordeel: sectorprofessionals gebruiken ervaring en marktkennis om prijsgevoeligheid in te schatten.<\/li><li data-renderer-start-pos=\"162\">Prijsenqu\u00eates: gestructureerde enqu\u00eates beoordelen de betalingsbereidheid van consumenten.<\/li><li data-renderer-start-pos=\"162\">Data benutten:<br \/>\u00a0 \u00a0 \u00a01. Transactionele data en regressietechnieken gebruiken om prijselasticiteit nauwkeurig te meten.<br \/>\u00a0 \u00a0 \u00a02. We introduceren ook het hedonische prijsmodel, dat rekening houdt met externe invloeden buiten de prijs. <br \/>\u00a0 \u00a0 \u00a03. Reinforcement learning, dat pricing continu optimaliseert op basis van de marktrespons.<\/li><\/ul><p data-renderer-start-pos=\"664\">Onze focus voor deze sessie ligt op het benutten van transactionele data en regressieanalyse om prijselasticiteit te bepalen, voor precieze en bruikbare pricingstrategie\u00ebn.<\/p><p data-renderer-start-pos=\"835\">Door dit webinar te volgen krijg je de vaardigheden en kennis (met tools zoals Excel en Power BI) om beter onderbouwde, datagedreven prijsbeslissingen te nemen die je bedrijfsresultaat aanzienlijk kunnen be\u00efnvloeden.<\/p><\/div><ul><li><span data-olk-copy-source=\"MessageBody\">Sprekers: <a href=\"https:\/\/www.linkedin.com\/in\/georges-copetinas\/\" target=\"_blank\" rel=\"noopener\">Georges Copetinas<\/a> &amp; <a href=\"https:\/\/www.linkedin.com\/in\/pieter-jansen-6045b015\/\" target=\"_blank\" rel=\"noopener\">Pieter Jansen<\/a><\/span><\/li><li>Datum: <span data-olk-copy-source=\"MessageBody\">13 maart<\/span><\/li><li>Tijd: 10:00 (UTC+2)<\/li><\/ul><p>Bekijk de opname van een webinar<\/p><p><div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-11511-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/03\/Pricing-strategy.mp4?_=1\" \/><a href=\"https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/03\/Pricing-strategy.mp4\">https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/03\/Pricing-strategy.mp4<\/a><\/video><\/div><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>De juiste financi\u00eble beslissingen nemen begint met het accuraat meten van prijselasticiteit: hoe de vraag reageert op prijswijzigingen.<\/p>","protected":false},"author":16,"featured_media":11522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[75,5,9],"tags":[],"class_list":["post-11511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-articles","category-news"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/02\/Webinar-2.png",2240,1260,false],"thumbnail":["https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/02\/Webinar-2-150x150.png",150,150,true],"medium":["https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/02\/Webinar-2-300x169.png",300,169,true],"medium_large":["https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/02\/Webinar-2-768x432.png",768,432,true],"large":["https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/02\/Webinar-2-1024x576.png",1024,576,true],"1536x1536":["https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/02\/Webinar-2-1536x864.png",1536,864,true],"2048x2048":["https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/02\/Webinar-2-2048x1152.png",2048,1152,true],"trp-custom-language-flag":["https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/02\/Webinar-2.png",18,10,false]},"uagb_author_info":{"display_name":"Anneli Tomingas","author_link":"https:\/\/sparkle.consulting\/nl\/author\/anneli\/"},"uagb_comment_info":0,"uagb_excerpt":"Making the right financial decisions starts with accurately measuring price elasticity, how demand responds to price changes.","_links":{"self":[{"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/posts\/11511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/comments?post=11511"}],"version-history":[{"count":9,"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/posts\/11511\/revisions"}],"predecessor-version":[{"id":13698,"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/posts\/11511\/revisions\/13698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/media\/11522"}],"wp:attachment":[{"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/media?parent=11511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/categories?post=11511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sparkle.consulting\/nl\/wp-json\/wp\/v2\/tags?post=11511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}